What’s wrong with this testimonial?
“I can’t say enough good things about Neal, he’s helped our business out of a real mess”
Connie N., Brooklyn NY.
How much better would it be if it included:
- Why Connie thinks that Neal is such a great guy – Give us an example and the testimonial comes to life.
- How Neal helped Connie’s business – Give us some specific results and you’ve got a winning testimonial.
- Connie’s last name and name of her business – gives a lot more credibility to the testimonial.
The Conversionator™ V2 N37: Weekly Insights and Ideas
This week’s edition offers insights into both effective ‘About Us’ pages and Twitter share buttons, along with email newsletter best practices, creative ways to get customer testimonials, and over one hundred social media integration suggestions:
– ‘About Us’ pages are often the most neglected page on your website but it is very likely among the most visited pages. ClickZ provides some guidelines to help break down the facade of anonymity of the web in 5 Traits of Effective ‘About Us’ Pages