Should your customer’s experience on your website be more important to you than the amount of merchandise they purchase from you? The answer is yes, if referrals and repeat business are an important part of your business model.
Improve Your Conversion Rate
Conversion optimization is not just about selling to that new visitor. If you are not doing a good job of attracting repeat business from your existing customer base and if you are not getting referrals from satisfied customers, you are leaving money on the table.