How to Get New Customers To Become Repeat Customers

The Conversionator™ V1 N6: Weekly Insights and Ideas

Weekly Roundup of Conversion Ideas V1 N6‘Tis the season when everyone is everywhere doing everything and the variety of the topics being covered in this week’s roundup reflect the abundant frenzied behavior:

Customer Retention

– In eCommerce, there should be an almost equal focus on acquisition, conversion, and customer retention since customers that have an excellent experience from purchase to delivery (and beyond if they need to return items) are more likely to come back to your site to make future purchases.  Econsultancy put together 10 reasons why Xmas shoppers won’t return to your site highlighting 10 key things to avoid that should help boost customer loyalty and are appropriate to have in place all year long

Customer Retention: Once You've Got Them Don't Screw it Up

I recently made a reservation at one of the largest hotel chains in the world.  Since I contemplated staying there again, I joined their Rewards Program . . . so far, so good.

Along with their Welcome message, they sent me an offer, as a Rewards Program member, to save my room preferences for future check-ins.  All I had to do was select my preferences from 6 small pull-down menus.