4 Reasons why you need to optimize your site for conversion.
In 2008, BackboneITGroup conducted a survey of online marketing practices and found that just 11% of businesses were actively engaged in conversion rate optimization.
That means the other 89% were focusing their efforts on increasing traffic and then just hoping for the best once those visitors reached their websites.
Since then, CRO has come into its own, with more and more companies recognizing the need not just to get people to a landing page, but also to keep them engaged and persuade them to act once they’re there.
If you’re one of those original 89% and you have yet to jump on the CRO bandwagon, take a look at these four benefits of conversion rate optimization and then decide whether you can afford NOT to get started.
When it comes to selling merchandise to customers, we tend to focus on only one thing: selling our wares. This is obviously important, since it is only through selling inventory to customers that we are able to make a profit and stay in business. However, there is one very important aspect of salesmanship that can be overlooked, and that is the role of the customer in the sale.
Why do you tell friends about a particular website?
Should your customer’s experience on your website be more important to you than the amount of merchandise they purchase from you? The answer is yes, if referrals and repeat business are an important part of your business model.
Have you ever visited a website looking for a particular product, but found upon arriving that you have the name wrong? Perhaps you search the site, browse categories, and click random links, but you can’t find the product you’re looking for because it’s listed under a different name and the website hasn’t offered any clues as to where it might be found.
Have you taken a good look at your website lately? Not just by uploading new content or adding products. I’m talking about really looking at your layout, navigation, and content as though you had never seen them before.