Procrastination: Conversion's Kiss of Death

There’s a psychologically-rooted reason the words “I’ll be back” from customers are the kiss of death for your website.

It’s the reason that you have to sell prospects when they’re “hot;” Any delay can be costly.

For reasons that will become clear in a moment, please check out this video:

This is the trailer for the newly-released book You’re Not So Smart (which, for the record, I haven’t read yet).