Communication begins long before you start to speak. You must think about what your audience needs, and about how you are going to meet those needs.
Anyone can get up and present a product or service, but such presentations almost certainly lack impact and relevance with most consumers. You need to cultivate curiosity and focus on your audience rather than on yourself or your product.
Most importantly, you need to fight against complacency and getting set in your ways. Just because a presentation worked in one situation does not make it endlessly applicable to others.
Diamond Website Conversion invites you to join us for our exciting, new online Conversations on Website Conversion Book Club. We’re selecting an enticing new book every other month – starting with this juicy read about getting your business found online using Google, Social Media, and blogs.
Our first book club selection for March-April:
Inbound Marketing by Brian Halligan and Dharmesh Shah
Stop pushing your message out and start pulling your customers in
Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.