Of course you want to improve Internet sales, but could it really be as easy as just telling people to buy your product?  Believe it or not, yes!  That is an essential component in a website with a high conversion rate.

You need to tell your visitor where the conversion path is.  Like a good hiking trail, the conversion path should be marked clearly and easy to follow.

Let’s look at improving internet sales by clearly marking each step of the conversion path.