If you’re writing blog posts and trying to direct readers to buying or subscribing with some sort of call to action, you need to take in mind how to effectively convert them without spamming. If you believe you aren’t spamming, take a closer look at your individual blog posts and compare social shares, comments, and actual sales, visits, or subscribes.
You will see a lower response and it could mean that your blog post:
- was boring.
- somehow indicated to the reader that you were spamming them.
- had no proper call to action
It is possible to spam your own readers in your blog posts. It is often an implication that you are desperate for sales, or you lack the knowledge on writing copy, or you lack enough knowledge in the topic that your posts fall flat. It could also be a combination of any of these.
You don’t have to be deceptive about it.