There is a lot to be said for being authentic in conversation, and presenting yourself as a real person rather than as the embodiment of a salespitch or brochure. Consumers are smart—they can sense when you are being inauthentic quite easily.
This week we started using Basecamp for the first time with a new client to help them accomplish their social media goals, and so far we love it.
82% of all companies will be using social media marketing by 2010.
A new study from the Marketing Executives Networking Group, MENG, reveals most businesses are still in the early or experimental phases of adopting and measuring social media.