There is a lot to be said for being authentic in conversation, and presenting yourself as a real person rather than as the embodiment of a salespitch or brochure. Consumers are smart—they can sense when you are being inauthentic quite easily.
Improving Client Communication and Collaboration with Basecamp
This week we started using Basecamp for the first time with a new client to help them accomplish their social media goals, and so far we love it.
Social Media is Here to Stay
82% of all companies will be using social media marketing by 2010.
A new study from the Marketing Executives Networking Group, MENG, reveals most businesses are still in the early or experimental phases of adopting and measuring social media.