Building Bridges to Increase Your Conversion Rate

Golden Gate BridgeIf you think of conversion as a destination, then your website is the road to that destination and your customers are the travelers.

Directing traffic to your website through SEO or social media  is about getting customers on the right road – the road to your website. The purpose of conversion optimization is to keep them on the road so that they reach the final destination  – conversion.

The problem is that most websites have glitches that cause their customers to halt the conversion process. Think of them as broken bridges. If the customer can’t cross the bridge, he’ll take a detour and perhaps end up on another company’s website.

5 Landing Page Conversion Tips for Small Businesses

As a small business owner, you know that every dollar counts when it comes to marketing. You can’t afford to invest a lot of your earnings into an expensive marketing scheme only to have it flop.

Many business owners developed a website for this very reason—it’s a quick and easy way to increase profits without huge expenditures.

The only problem is, now that you’re online, you’re not seeing the jump in sales that you expected. So what next?

If you’re not seeing the conversions you’d like, don’t panic. You won’t have to hire an expensive web designer in order to improve your online sales.

By implementing these landing page conversion tips for small businesses, you can improve the look of your website, increase usability, and encourage customers to take the next step in the conversion process.