1) Exhibit genuine interest in finding out and understanding your prospect’s inner motivations. This isn’t manipulation. Let him know that you’re working to find out what he wants and needs.
2) Establish trust. When working on the first step, your prospect will begin to notice something unique about you. You’re not trying to “technique” him. You truly want to help. Trust begins to develop naturally.
Why don’t more visitors respond to the calls to action on your website? This question came up recently, so, I took a journey in the wayback machine to see how I handled it in my previous life as a stockbroker.
As a stockbroker, I never, ever asked prospective clients for the order. I asked enough questions to get them talking and shut up. Then I provided answers to their questions, and enough information, until the prospective client said some version of, “What’s next?” I didn’t make the ‘close’, they did.
Tips for Increasing Your Online Sales
Are you
disappointed at your low online sales volume and/or lack of repeat visitors?
If so, your problem may not be your product so much as your presentation. A great product can be lost if it’s presented in a way that doesn’t grab the viewer’s attention and keep him interested. Even a so-so product can sell like hotcakes if the presentation is right.
With that in mind, take a hard look at your website and ask yourself whether it’s designed to sell. Start by assessing some basics that, when done right, can help increase website sales exponentially.
A call to action is easy right? Just slap a big orange button at the bottom of the page that says Buy Now and wait for the sales to roll in.
Unfortunately, if you want to improve online sales, you’re going to have to put a little more effort into the process than seems necessary at first. If you want a call to action that improves web conversions and boosts your monthly sales data, you’ll need to put some thought into it.
When you’re having a conversation with someone, if they don’t quite understand what you’re saying, they just ask you a question. You answer the question and the conversation moves on.
Carl and I just finished one of our “discussions” about what works (for our business, our website, life in general, etc). As usual with us, the one with the highest conviction wins. In this case it was the first paragraph of our Ongoing Support (you can find it under the services tab). Carl felt strongly that what I had written was just not punchy enough. It wasn’t making the sale.