Your call to action is arguably the most important element of your website. After all, without it there would be no reason to be online in the first place.
Your call to action takes visitors from the look-around-and-browse phase to the give-me-more-information or perhaps even the I’m-ready-to-buy phase.
This week’s edition is a collection of tips covering call-to-action buttons, email newsletters, QR codes, local marketing and eye tracking:
– On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. 4 Tips to Supercharge Call-To-Action Buttons from HubSpot offers a few tips to make your buttons more successful