Lemons into Lemonade

What to do if the buzz goes negative?

What to Do When the Buzz goes NegativeThe internet is both a gift and a curse for most companies. It allows them access to more potential customers and positive product reviews, but it also opens them up to criticism. Even when businesses try their best they may fall afoul of specific customers and a particularly stinging online review can truly make a business look bad and drive away potential profits. So what are companies to do about bad “buzz” from the online world?