The B2B Conversion Rate Improvement

How To Get More Leads and Clients

The B2B (business-to-business) conversion problem (opportunity) is a bit of a greased pig. The Nielsen Norman Group in their B2B Website Usability book state: “Because B2B sites don’t close sales online, they can turn away the vast majority of users and never know how many sales they’ve lost.” This is the conversion rate improvement opportunity.