You spend a lot of time studying the analytics for your website, and that’s important. Analytics can tell you a lot of things. But one thing it can’t tell you is why a visitor does what he does.
For instance, analytics can show you that 50% of your visitors exit your site when they reach the billing form page, but it can’t give you the reason for that drop-off.
Asking the right conversion optimization questions and developing tests based on those questions, however, can show you where visitors experience a disconnect with your conversion funnel.
Testing can give you a peek inside your visitor’s brain, helping determine what caused him to make the choices he did. Let’s take a look at five conversion optimization questions that will help you develop strong usability tests.
Is your value proposition making a difference in your bottom line? If not, it could be that you haven’t yet discovered the proposition that makes a difference to your customers.
The goal of a value proposition is to let your target audience know why they should buy from you and not someone else.
The long copy vs. short copy debate always seems to be raging. I have a really succinct answer for the question “which works better?”
What we generally refer to as Occam’s Razor is more appropriately classified as the principle of economy. That principle states that “it is futile to do with more things that which can be done with fewer.” We could say “it is futile to say with more words that which can be said with fewer.”
In other words, get to the point! The quicker, the better.
While many companies have put a lot of thought into creating an effective value proposition, one of the most commonly overlooked places for communicating your value proposition is your product detail page.
The good news is that by rethinking the information on these crucial pages, you can communicate more effectively with your customers at the moment of buying decision.
Studies of internet user behavior indicate that you have about ten seconds to capture a viewer’s attention before he clicks away.
If you use those ten seconds wisely, you can capture the interest of that viewer and begin directing him toward the conversion decision you want him to make. If you squander them, your conversion rates plummet.
We’ve all heard a lot about landing page optimization theory and how important it is for your landing pages to support your PPC ads.
In this post, let’s take a really quick look at nine ideas you can implement right now to polish up your landing pages and increase PPC conversion rates.
● Include Keyword Phrases in Your Headlines
This provides a sense of continuity between your ad and the landing page, keeping the viewer oriented. Let visitors know right away that they’re not wasting their time – that you have what they’re looking for.
While bounce rate can tell you a lot about how your website performs, the question still remains: what do I do about it?
You can spend a lot of time tweaking your design, adjusting keyword choice and placement, and playing with ad copy, but the fact remains that one of the most effective antidotes to bouncing visitors is giving them a reason to stay.
One reason is your call to action.
The Anatomy of an Effective Call to Action
Don’t just expect to stick a cute button on your website and have your conversion rate instantly skyrocket. While button design does play a role in getting people to respond, you’ll also need to plan a call to action strategy that compels people to do what you want them to do.
Most online businesses understand that strong copy is a crucial factor when optimizing their websites for conversion. And truth be told, there is no shortage of educational resources that cover the basic elements of writing good web copy.
Despite the fact that there are so many places to learn the craft, here are some important concepts that rarely get coverage they deserve.
Five Essential Elements of a Great Headline
Perhaps the most important element of your landing page, the headline has the power to engage your readers’ attention and funnel them toward conversion.
Poorly written headlines can also increase your bounce rate faster than a kid on a pogo stick. By honing these five essential copywriting for conversion techniques you can use your headlines to pull people in and convince them to keep reading.