You spend a lot of time studying the analytics for your website, and that’s important. Analytics can tell you a lot of things. But one thing it can’t tell you is why a visitor does what he does.
For instance, analytics can show you that 50% of your visitors exit your site when they reach the billing form page, but it can’t give you the reason for that drop-off.
Asking the right conversion optimization questions and developing tests based on those questions, however, can show you where visitors experience a disconnect with your conversion funnel.
Testing can give you a peek inside your visitor’s brain, helping determine what caused him to make the choices he did. Let’s take a look at five conversion optimization questions that will help you develop strong usability tests.
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Studies of internet user behavior indicate that you have about ten seconds to capture a viewer’s attention before he clicks away.
We’ve all heard a lot about landing page optimization theory and how important it is for your landing pages to support your PPC ads.
While bounce rate can tell you a lot about how your website performs, the question still remains: what do I do about it?
Most online businesses understand that strong copy is a crucial factor when optimizing their websites for conversion. And truth be told, there is no shortage of educational resources that cover the basic elements of writing good web copy.