For 2011, a big opportunity, largely untapped for small businesses, is Facebook (FB) B2B. I think the fatal error on Facebook, particularly in the B2B space, is to think about it in the old paradigm.
What I mean is, asking about Return on Investment (ROI). As soon as you start asking about ROI, your FB B2B adventure is probably over, if it even ever gets launched.
How To Get More Leads and Clients
The B2B (business-to-business) conversion problem (opportunity) is a bit of a greased pig. The Nielsen Norman Group in their B2B Website Usability book state: “Because B2B sites don’t close sales online, they can turn away the vast majority of users and never know how many sales they’ve lost.” This is the conversion rate improvement opportunity.