Get It Above the Fold and Improve Your Website Conversion Rate

I confess.  I’m a lazy reader and I don’t like to scroll.  When I’m surfing the web if I don’t see what I’m looking for right away (and depending upon how tired I am, sometimes I need it with klieg lights shining on it) I’m gone & on to the next.   In my professional capacity, I’m always amazed how many otherwise really good websites put the good bits below the fold.