Just attended a Market Motive Webinar with Bryan Eisenberg on Conversion Copywriting…and one of the things he recommended was Click to Tweet – a WordPress plugin that lets you easily set up a quote on your blog that your readers can click to tweet.

Here’s what it looks like on one of our recent blog posts on refreshing and re-purposing your content:

The plugin is free at WordPress Plugins –  here’s the link to get Click to Tweet .  It’s easy to install, just follow the directions under the Installation Tab

Once you’ve downloaded the plugin you’ll need to activate it and follow the setup instructions (very easy).

Then the next time you write a post, you’ll notice a twitter button on your visual editor toolbar.

When you’re ready to add your click to tweet quote – just point your cursor where you want it to appear in your copy and click on the tweet button.  A popup will appear and you start typing.  One thing Bryan mentioned in his presentation was how much time he spends composing his tweets – he sees them as almost as important as your headline.  He puts several in a long post and puts time into  coming up with compelling copy designed to appeal to the various types of people who read his blog.

There is a 120 character limit – so if your tweet goes over that it will be automatically truncated.  I tend to go over the limit – so I make sure to test it all out and keep rewriting until I get what I want and I’m within the 120 character limit.

That’s it! 

Readers who click on the tweet button inside of the Click to Tweet box will automatically tweet your message if they’re signed into Twitter.  If they’re not signed in they’ll see a sign-in page next along with an invite to connect with you (if you’ve included your Twitter handle in the setup.

According to Bryan – making tweeting so easy and obvious will increase sharing… and who doesn’t want more shares!

If you try out Click to Tweet – let me know how it goes for you…how you like it and whether you do get more shares.