One of the most discouraging website statistics that a website manager will view is the one that deals with the cart abandonment rate. These are the customers who were on the brink of making a purchase, yet decided at the last minute to stop the transaction.

This raises a question which is very difficult to answer: why did the potential customer decide at such a late stage to not make the purchase? Pinpointing the answer for every individual case is impossible, but there are a few possible reasons for the cart abandonment: