This week’s edition celebrates the start of May with the number 5. Whether surveys, website blunders, adding video to your blog, call to action effectiveness or local web marketing, you’ll find five helpful points for each:
One of the most discouraging website statistics that a website manager will view is the one that deals with the cart abandonment rate. These are the customers who were on the brink of making a purchase, yet decided at the last minute to stop the transaction.
This raises a question which is very difficult to answer: why did the potential customer decide at such a late stage to not make the purchase? Pinpointing the answer for every individual case is impossible, but there are a few possible reasons for the cart abandonment: