Do your Calls to Action on your website that say “sign up for our newsletter” or “create an account” without any explanation or sales pitch on why your visitors should do that?
Are Your Tweets Worth Following?
Are Your Tweets Worth Following?
Yes, by now every company is on Twitter. Of course, not every company needs to be on Twitter—some firms are actually diluting their brand’s professional image by over-saturating their target market with unnecessary messages. But if you want your company’s product or service to be highly visible to millions of consumers and professionals, and you want your little ride on this bandwagon to be worthwhile, here are a few social media strategies to keep in mind.
Your Social Media Startup Kit
Face it: an increasing amount of business-to-consumer and business-to-business marketing is taking place on the social media scene. While a full-blown social media campaign isn’t for every company, there’s little excuse not to maintain at least some presence on these invaluable networks. Don’t underestimate the traffic-driving value of this kind of thing—getting your name (and a hyperlink) out where people talk about stuff can do wonders for your website conversion rate.