Easily one of the best ways you can drive traffic to your site and improve website conversion is to set up an online contest. Sure, most businesses cringe at the thought of managing a large scale competition of any kind, but contests are a remarkably cost effective way to generate rapid and widespread community interest, not to mention some valuable marketing data. It doesn’t take much to start out—just an idea, a prize, and someone in your company willing to handle a ton of extra email. If you’ve got a new iPhone (or related hot-ticket gizmo) and an intern who’s been spending a little too much time around the coffee machine lately, you’re all set.
Conversations on Website Conversion Book Club: 2010 3
Getting Found on Google – Chapter 6, “Inbound Marketing”
Getting found is one of the biggest challenges of any business on the web. Websites that have been around for a while have established their positions in the Google search results and it’s not in their self interest to allow newcomers to break into their ranks. So, how does a newer web business or blog that’s currently residing on page 50 of the search results, get “discovered”.
Friday Funnies 2010 8
How to Coax More Yes Votes Out of Your Visitors
Like it or not, our visitors are constantly voting on our websites, and your website’s conversion rate is the tally of their votes. It doesn’t matter how much sparkle you spritz on your home page, if your visitors don’t take that next step, they’re voting “No” to your website.