If you’re writing blog posts and trying to direct readers to buying or subscribing with some sort of call to action, you need to take in mind how to effectively convert them without spamming. If you believe you aren’t spamming, take a closer look at your individual blog posts and compare social shares, comments, and actual sales, visits, or subscribes.
You will see a lower response and it could mean that your blog post:
somehow indicated to the reader that you were spamming them.
had no proper call to action
It is possible to spam your own readers in your blog posts. It is often an implication that you are desperate for sales, or you lack the knowledge on writing copy, or you lack enough knowledge in the topic that your posts fall flat. It could also be a combination of any of these.
The Conversionator V3 N24: Weekly Insights and Ideas
Max The Conversionator
This week’s edition covers progress bar tricks, a segmented website structure outline, the power of photography and video for driving sales, tips to boost your ecommerce sales, and making your site search-friendly for spider programs:
– Intelligent and informed design can make your progress bar seem faster than it really is. How to Make Progress Bars Feel Faster to Usersfrom UX Movement shares findings from recent research studies along with a few solutions to make things appear a bit faster than they really are
Carl talks about how you can increase your conversion rate by understanding your customers and their specific needs – and then meeting those needs by creating product groupings specifically designed for particular groups of people.
For companies, 2010 will be about more clearly connecting social media to business objectives and better understanding how to measure the direct and indirect return on investment of social media. Integrating social media into the sales funnel to support lead generation and transactions will be a top priority.
Here is what to watch out for in 2010 for social media: