I’ll admit it, I love having a GPS. No longer do I have to drive into gas stations and ask directions… my little lady is there to guide me through rights, lefts, detours and alternate routes until I hear the magic words “your destination is on the right”.
When you’re writing for your website, your copy needs to provide a sort of GPS for your readers. Good copy will guide them to the information, products and services they need or want.
Here are some things that can help improve your copywriting GPS system: