Shopping cart abandonment can sabotage your conversion rates. What can you do to keep customers from bailing on you after they’ve already added items to the cart?
In this post, let’s take a quick look at the top ten ways to decrease shopping cart abandonment and increase website sales.
1. Be up front about shipping.
We’ve all experienced shipping sticker shock.
You love a product, the price is great, so you put it in the cart. Suddenly at checkout, after the shipping and handling have been added it, the price you thought you were getting has doubled.
If the only way your visitors can find out your shipping charges is by proceeding to checkout – you’re hurting your cart abandonment rates and your conversion rates.
If free shipping is not an option for your site, can you do flat rate shipping? Don’t force people through to checkout, only to shock and disappoint them with what they’ll consider high shipping costs.
Be upfront with your charges as soon as you can. Use a shipping calculator or shipping message to let people figure out the total costs as soon as possible.