10 Tips to Reduce Shopping Cart Abandonment

Shopping cart abandonment can sabotage your conversion rates. What can you do to keep customers from bailing on you after they’ve already added items to the cart?

In this post, let’s take a quick look at the top ten ways to decrease shopping cart abandonment and increase website sales.

1. Be up front about shipping.

estimate shipping We’ve all experienced shipping sticker shock.

You love a product, the price is great, so you put it in the cart. Suddenly at checkout, after the shipping and handling have been added it, the price you thought you were getting has doubled.

If the only way your visitors can find out your shipping charges is by proceeding to checkout – you’re hurting your cart abandonment rates and your conversion rates.

If free shipping is not an option for your site, can you do flat rate shipping? Don’t force people through to checkout, only to shock and disappoint them with what they’ll consider high shipping costs.

Be upfront with your charges as soon as you can. Use a shipping calculator or shipping message to let people figure out the total costs as soon as possible.

Guilty As Charged…

Are You Making One of These 5 Fatal Shopping Cart Mistakes?

Have you ever gone into a store and filled your shopping cart, only to be distracted from completing the purchase by another responsibility?

Online Shopping CartIf we’re talking about your local Sav-A-Lot, the answer is probably “Not too often.” But when we move into the realm of online shopping, your answer probably changes to “Oh, yes. Many times.”

The good news, however, is that you can reduce the shopping cart abandonment rate for your e-commerce site significantly when you implement these savvy strategies.

Stop Shopping Cart Abandonment Before It Happens

Shopping Cart Abandonment One of the most discouraging website statistics that a website manager will view is the one that deals with the cart abandonment rate. These are the customers who were on the brink of making a purchase, yet decided at the last minute to stop the transaction.

This raises a question which is very difficult to answer: why did the potential customer decide at such a late stage to not make the purchase? Pinpointing the answer for every individual case is impossible, but there are a few possible reasons for the cart abandonment:

The Conversionator V1 N2: ECommerce Conversion

Conversionator Volume 1 Number 1

Tips to Improve E-Commerce Conversion

The holiday season is upon us so this week’s focus is eCommerce tips and suggestions to help you increase your visibility and conversion rates. With Cyber Monday being just a few days away, there’s still time to implement a few strategic tweaks to help you get the most out of the biggest online shopping day of the year as well as the rest of the 2010 Holiday season:

Turning Around Your Cart Abandonment Rate

Shopping Cart Abandonment RateHave you ever walked into a grocery store, filled your cart with items, and then had to leave without making it through the checkout line? Most people don’t leave a grocery store without checking out once they’ve put items they want into their cart. Unfortunately for ecommerce businesses, this scenario happens all too often.

Can your cart abandonment rate be improved? Yes –  Here are several things you can do to get people to buy instead of leaving their cart before they checkout.

Is Your Cart Abandonment Rate Too High?

Shopping Cart Abandonment According to BizRate, 75% of online shoppers have exited a website at least once during the past three months after adding items to the shopping cart, but without completing a purchase. This statistic is known as shopping cart abandonment.

At first glance, it may seem like there’s not much an e-commerce retailer can do to improve their cart abandonment rate. After all, how can you control whether the shopper’s dog needed to go out just then, or his daughter who is in the Army called right before he hit the checkout button?