Shopping cart abandonment can sabotage your conversion rates. What can you do to keep customers from bailing on you after they’ve already added items to the cart?
In this post, let’s take a quick look at the top ten ways to decrease shopping cart abandonment and increase website sales.
1. Be up front about shipping.
We’ve all experienced shipping sticker shock.
You love a product, the price is great, so you put it in the cart. Suddenly at checkout, after the shipping and handling have been added it, the price you thought you were getting has doubled.
If the only way your visitors can find out your shipping charges is by proceeding to checkout – you’re hurting your cart abandonment rates and your conversion rates.
If free shipping is not an option for your site, can you do flat rate shipping? Don’t force people through to checkout, only to shock and disappoint them with what they’ll consider high shipping costs.
Be upfront with your charges as soon as you can. Use a shipping calculator or shipping message to let people figure out the total costs as soon as possible.
Conversion rate can be viewed as the “king” of ecommerce conversion metrics. Your ultimate goal, of course, is to increase sales. Conversion rate measures how well you are accomplishing that goal.
If we’re talking about your local Sav-A-Lot, the answer is probably “Not too often.” But when we move into the realm of online shopping, your answer probably changes to “Oh, yes. Many times.”
This week’s edition covers tactics to reduce shopping cart abandonment, explains external conversion factors that are beyond your control, defines a few types of free shipping offerings, how to choose colors for your business visuals, and some SEO mistakes to avoid:
One of the most frustrating issues that beleaguer an online small business owners is the issue of cart abandonment. What can be done to eliminate this last second rethinking and leaving of a potential customer?
One of the most discouraging website statistics that a website manager will view is the one that deals with the cart abandonment rate. These are the customers who were on the brink of making a purchase, yet decided at the last minute to stop the transaction.
Have you ever walked into a grocery store, filled your cart with items, and then had to leave without making it through the checkout line? Most people don’t leave a grocery store without checking out once they’ve put items they want into their cart. Unfortunately for ecommerce businesses, this scenario happens all too often.
Shopping cart abandonment presents a trickier problem than may at first seem apparent. But there are some ways you can 
According to BizRate, 75% of online shoppers have exited a website at least once during the past three months after adding items to the shopping cart, but without completing a purchase. This statistic is known as shopping cart abandonment.