Mini-Conversions: A Key Ingredient In Your Website's Conversion Rate

Mini-Conversions are a key ingredient in improving your conversion rate

Website analytics hold the keys to building a successful website. Analytics tell us what we’re doing well and what still needs work.

As we dive into all that data, we often tend to gravitate toward the BIG metric: conversion rate. And while conversion rate provides essential information (how many people are taking the plunge), it doesn’t tell the whole story.