How To Make Your Own Landing Page in Genesis

landingpagesplusgenesis-thumbnailThe Genesis theme framework by StudioPress is robust and easy to use. While there are premium plugins that can help you build a landing page, if you’re already using Genesis, or a Genesis child theme, making your own landing page is a lot easier.

Frankly, landing pages don’t have to be extremely fancy. They need to be persuasive and informative while driving people to that call of action on your page. If you don’t have your strategy down, then your plan to get people to buy something or sign up for something will fail.

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Is Your Small Business Taking Advantage of SlideShare?

The Conversionator V3 N22:Insights and Ideas for Small Businesses

SuperMax ConversionatorThis week’s edition covers why you should use SlideShare to your advantage, tips on improving direct response landing pages, some essentials for using data in your content, an infographic highlighting social media‘s effect on search, and techniques for improving your conversion rate:

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Four Steps to Increasing PPC Conversions

Google AdwordsYou either love ‘em or you hate ‘em. They can boost your website conversions significantly or cost you a truckload of money with little to show for it. I’m talking about PPC ads, of course.

The difference between success and failure in terms of conversion is an understanding of what it takes to create PPC ads that will ultimately motivate people to act. Let’s take a look at the four basic components of a conversion-boosting PPC campaign.

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Boost PPC Conversion with Relevant Landing Pages

PPC Advertising The PPC landing page is just as important as the ad itself when it comes to PPC conversion, and some would argue even more so.

While it would be easy to create a tidy list of tips on how to optimize your landing pages (and don’t worry, we’ll get to the tips), the more important and slightly more messy issue is understanding the psychology behind landing pages that work.

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Optimize Your Blog for Social Interaction

The Conversionator™ V2 N33: Weekly Insights and Ideas

Teaching Website ConversionThis week’s edition includes applying social media optimization to blogs, why using the Go button for site search should be edited, a website content template, likely missed conversion rate optimization opportunities and landing page design mistakes:

– Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and sharing. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps from Search Engine Watch is a helpful guide reviewing the benefits, factors, and checkpoints for you to successfully apply on-page SMO to your website blog

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Improve Your PPC Conversion Rate

Pay-Per-Click (PPC) campaigns need to be profitable. So paying for clicks that don’t convert can be frustrating and potentially expensive.

How do you turn more of those clicks into sales or leads? Here are, a few ideas to get you started improving your PPC conversion rate.

  • Carefully read your competitor’s ads, before you write your own ad copy. Your goal is to differentiate your ad from your competitor’s ads. Give potential customers a reason to click on your ad instead of your competitors.
  • The value/benefit of your product and your company needs to come through in your advertising copy. Potential customers have a problem they’re trying to solve, a need they’re trying to meet, how does your product or service help them do that?
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