Conversion rate can be viewed as the “king” of ecommerce conversion metrics. Your ultimate goal, of course, is to increase sales. Conversion rate measures how well you are accomplishing that goal.
But there are a number of other key performance indicators that can affect how well your site converts.
You know you need to monitor your website in order to determine how users interact with various elements and pages. But with all the website analytics software available, how do you know what packages will meet your needs without dipping too deeply into the company pockets?
Web analytics ninja’s like to toss around buzzword phrases such as “key performance indicators” or KPIs. Sometimes, though, it can seem like any and every operational metric available becomes a KPI, with little differentiation between what data truly indicates functional success and what simply provides interesting, but low value details. At the end of the day, a key performance indicator should live up to its name—it should be an effective measurement of how well your website meets its stated goals.