Will Facebook Work for B2B Companies?

Sharing Ideas on Facebook For 2011, a big opportunity, largely untapped for small businesses, is Facebook (FB) B2B.  I think the fatal error on Facebook, particularly in the B2B space, is to think about it in the old paradigm.

What I mean is, asking about Return on Investment (ROI). As soon as you start asking about ROI, your FB B2B adventure is probably over, if it even ever gets launched.