Planning to redesign your website? Before you dive in, make sure you know how to avoid these four commonly made mistakes that will undermine your conversion optimization efforts.
1. Failure to Create a Strategy
Jumping into a web site redesign without planning first will ensure that you major on the minors and leave the majors undone.
Your strategy should include a cohesive advertising theme that corresponds to your offsite marketing and pay per click campaigns. Focus on building your brand, not just building your site.