Is Your Website Delivering Business Value?

The Conversionator V3 N32: Weekly Insights and Ideas


Teaching Website Conversion

Max The Conversionator

This week’s edition includes tips for ensuring you are delivering business value with your website, ways to use social media to improve your search rankings, what can be learned from Pinterest for better website design, the under-appreciated and often-overlooked value of complainers, and treating your website like a book on a library shelf:

10 Tips to Reduce Shopping Cart Abandonment

Shopping cart abandonment can sabotage your conversion rates. What can you do to keep customers from bailing on you after they’ve already added items to the cart?

In this post, let’s take a quick look at the top ten ways to decrease shopping cart abandonment and increase website sales.

1. Be up front about shipping.

estimate shipping We’ve all experienced shipping sticker shock.

You love a product, the price is great, so you put it in the cart. Suddenly at checkout, after the shipping and handling have been added it, the price you thought you were getting has doubled.

If the only way your visitors can find out your shipping charges is by proceeding to checkout – you’re hurting your cart abandonment rates and your conversion rates.

If free shipping is not an option for your site, can you do flat rate shipping? Don’t force people through to checkout, only to shock and disappoint them with what they’ll consider high shipping costs.

Be upfront with your charges as soon as you can. Use a shipping calculator or shipping message to let people figure out the total costs as soon as possible.

Landing Pages 101: Covering the Basics

Get Starte3d There is a lot of confusion about web pages vs. landing pages.

Owners of lead generation websites are told that effective landing pages can make a huge difference in their conversion rates and that’s where the confusion begins.

To use landing pages effectively, you need to learn the basics – what are they and how do they work…

Are Your Banners Being Seen?

The Conversionator V3 N31: Weekly Insights and Ideas

Weekly Roundup of Conversion Ideas

Max The Conversionator

This week’s edition covers ‘Banner Blindness’ test results, psychology studies for smarter web design, giving users positive feedback, reasons why your website might be failing, and reasons why people may not trust your company:

To answer the question of central homepage sliders or banners being ignored by website users in the same way that right-hand side adverts are, Optimal Usability’s Hidden In Plain Sight? The ‘Banner Blindness’ Effect On Homepage Banners provides eye tracking data from testing four websites that had prominent banners at the top of their homepage