We’ll Show you the Money

Here’s the scene:  You’ve been out to dinner and you’re walking to your car.  You look down and there’s a $20 bill on the sidewalk.  Found Money…. Wow it’s exciting!

Much of the time, particularly in ecommerce companies, there are opportunities for Found Money.  Money that is right there under your nose.

Imagine a modest increase in conversion from 1% to 1.3%  It may not sound like much, but it adds 30% to your top line and most of that new margin will drop right down to your bottom line.   Found Money.

Have you heard of Diapers.com?   They changed their gross volume in one year from $11 million to $36 million, through a clever referral scheme.  Found Money.

ATG Stores divided their SKUs among fifty sites instead of five, making each one more targeted and dramatically increasing click-through rates and conversion.  Found Money.

Can you source some product directly from manufacturers, cutting out the distributor and expanding your margins?  Found Money.

Is there a website redesign or web design usability test that can direct you to found money?

The opportunities for Found Money are everywhere.