The Conversionator™ V3 N43: Weekly Insights and Ideas
Last Friday we had a blog on The Battle of the Forms – Long vs. Short Forms Which is Right For Your Business so I thought it would be interesting to feature Bryan Eisenberg’s 10 point checklist for optimizing forms in this issue.
Also of interest this week were articles on content marketing, measuring the impact of your blog and getting customer testimonials.
Each week Bryan Eisenberg raises a different conversion issue in his blog. Last week he asked his readers to review and comment on an enrollment form.
Read the answers he got in Conversion Optimization 101: Optimnizing Complex Web Forms (w/10 Point Checklist) . Don’t forget to scroll to the bottom to get his 10 points to consider in form design.
Who doesn’t want more customer testimonials?
If it seems too hard or too much trouble to get good testimonials from your clients, Marketing Profs shows you how to break through your resistance and start getting feedback in their article Seven Ways to Get Great Customer Testimonials .
What is your blog worth for your business? Google Analytics and some pretty straightforward measurements can give you some insights on how you’re doing. 5 Goals Every Blogger Should Set Up In Google Analytics from ProBlogger gives you instructions for setting up the goals and includes pictures to make it even easier.
Gone are the days of throwing up a website, getting a few links and expecting to rank well. Neil Patel at QuickSprout explains why in Why Content Marketing is the New SEO
If you’re ramping up your content marketing, keyword research will play a big role in the articles you write and the words you will focus on. Level 343 has a detailed article to help guide the thinking of non-SEO experts in sorting out the right keywords for each purpose in Keyword Research Step by Step
That will round it up for this week and I’ll leave you with a quick reminder to request one free conversion idea for your website as well as to signup for our blog updates and conversion tips newsletter. If you have any tips, suggestions, or resources you’d like to share please leave us a comment below and please feel free to suggest topics that you would like to see covered in future Conversionator posts.