Case Study

Website Conversion Rate Increases 30%

KickStart Locations Kick Starts their Website

Kick Start Locations is one of the fastest growing vending machine locators in the country. They provide high quality locating services to vending machine owners throughout the United States. Customers are very important to the company and they felt that their website was not providing the customer experience they were looking to deliver. Kick Start Locations hired Diamond Website Conversion to provide an expert review of their website so that they could improve the usability of their site and increase their conversion rate.

The Challenge:

Kick Start Locations is both a lead generation website and an e-commerce site. The website needed to be easy for their visitors to understand and move through. The competition in vending machine locators is fierce. Kick Start didn’t want lose their visitors to their competitors, simply because their site was not easy for visitors to use. “Our website is very important to me and it’s very important to me that people flow through the site once they get there. I want you to analyze the site so we can make it clean, clear, understandable, and make it flow. ” said Robert Patterson, CEO of Kick Start Locations.

The Solution:

Diamond Website Conversion went through the Kick Start Locations Website and the websites of their major competitors and made a number of recommendations, which the Kick Start team implemented. Some of the recommendations were:

Adding a Value Proposition to the Home Page. Visitors need to be given a reason to do business with your company and not the competition.
Adding an About Us page
Clarifying the Product Detail Pages