You expect a lot from your PPC landing page. It has to convince the visitor (who may or may not have expressed much interest in your product) to move beyond the initial click and take the next stop of making a commitment to your product.
It has to turn him from a prospect into a bona fide customer. And in many cases, it has just a few seconds to make that happen.
In order to accomplish that goal, you need to engage in some serious PPC landing page optimization. Each element on your landing page needs to work hard to engage and persuade visitors. The key to making that happen? Testing.
Here are 9 ideas to get you started. [Read more...]