Social Media Marketing
Small business owners are talking about Social Media…
But what are they saying?
- “Social Media…I don’t have time for anything new. I don’t understand how it works or how it will help my business”.
- “I’m enough of a bottleneck for my business right now, adding one more thing will only make things worse.”
3 Reasons Why You Need a Social Media Presence:
- Can you use more traffic? Social Media sends additional traffic to your website.
- Do you want a higher page rank? Social media builds links which helps your page rank.
- Is engaging with your customers important for your business? Social media is all about conversations and relationship building, what better way to be engaged.
Diamond Website Conversion is here to get the conversation going.
Baby Step Your Way Into Social Media
- First start a listening program to find out what’s being said about your company and your industry – Google Alerts and Twitter Search are a good place to begin
- Research what your competitors are doing – talk to your customers about social media – find out how they’re using it - what they like and what they don’t like
- Create a Social Media Plan for your company
- Hire a high school or college age person to help you implement and maintain your Social Media presence
- If at first you don’t succeed… try something different, take a risk…learning what will work best for your business and your customers will take time
Yes, You Can Do It Yourself… But You Don’t Have To
The good news is that Social Media is something anyone can learn to do and it’s not expensive to implement and maintain. But because it is all about keeping the conversation going on a number of different channels, it can be incredibly time consuming.
Time constraints limit the number of channels that most businesses can participate in effectively, so Social Media plans need to be highly personalized. At Diamond Website Conversion, we work with small business owners to develop a Social Media Plan specifically for their business. We guide you through the various choices, help you pick the most attractive channels for your business and teach you how to take advantage of the social web.
Whether you want to do all of your social media marketing in-house or you’d like to share the marketing effort….
Diamond Website Conversion is here to get the conversation going.
The Power of Social Media
Social media is a powerful tool. It’s not just about telling your friends what you ate for lunch. For small businesses it’s an incredible way to sharing information, build loyalty and engage with your present and future customers.
The Power of More Traffic
Search engines like Google will always be an important way to “get found” on the web, but they are not the only source of traffic to your website. Even Google knows this. They never stop looking for ways (Google Buzz) to tap Social Media’s potential. Increasingly, people are using social networks “discover” the products and services they use and buy.
Social Media delivers three types of traffic to your website.
- Direct Traffic – Social Media channels provide an additional source of direct traffic to your site. For example: someone sees one of your Tweets which sends them directly to your website.
- Referral Traffic – Social media leverages the power of referrals. If your sister calls and says “You have to watch this video on YouTube”. You watch the video, you think it’s great and then what happens? You tell your friends “You have to watch this video on YouTube”….
- Secondary Traffic – You write a blog for your website. Someone reads what you’ve written. They write an article on their website, expanding on the same topic and quote (or cite) your blog as a source of further information. This is called a citation link. Visitors who come to your website based on a citation link are called secondary traffic. Secondary traffic is extremely important because the visitor’s behavior (reading an article and then linking back to the source material to learn more) indicates a high level of interest in your product or service.
The Power of Link Building to Improve Your Page Rank
Links to your website help increase your page rank on the search engines. Social news websites like Stumble Upon, Digg and Redditt, social bookmarking sites like del.icio.us and video sharing websites like YouTube are all good for link building. A remarkable article or interesting video can realistically get a large number of links back to your website.
The Power of Engaging With Your Customers
People buy from people they know, like and trust. Engaging people in conversations and building relationships is what Social Media is all about. Engaging future customers helps them get more comfortable with you, your products and your company. Building relationships with your present customers builds loyalty, referral business and repeat business. Twitter, Facebook, YouTube, e-mail and your blog are all ways to reach out and engage people.
Harness the Power of Social Media for Your Company Today.
Diamond Website Conversion’s Social Media Services:
- Social Media Marketing Strategy and Competitive Analysis- We interview you to determine your Social Media needs. Next we check out your competitors Social Media presence and identify their tactics. Then we’ll outline your Social Media opportunities and make recommendations, personalized for your business.
- Social Profile Creation – Once the strategy is in place, we guide you through the process of selecting the most effective social networks for your business. We’ll help you create and manage your own Social Media Profiles to attract visitors and leverage the two-way conversation
- Social Media Audit – If you already using Social Media, we will conduct an in-depth analysis of your Social Media presence across the various social networks and develop a strategy to improve it.
- Social Media Implementation, Updating and Monitoring – Don’t have a team to devote to community building? Lack the time to devote to Social Media? Let us do it for you. Some of the many services we can provide include:
- Setting up your profiles on the social networks
- Monitoring and regularly updating all your Social Media Channels
- Provide ideas and ghostwriting for article and blogs
- Provide micro blogging services for Twitter and Google Buzz
Let Diamond Website Conversion help you determine the social media strategy that will fit into your company’s goals. From there you can decide which parts of the Social Media Marketing plan to handle yourself, and then leave the rest to us.
