Landing Page Love For Your Social Media Traffic

Engage your social media traffic with landing pages designed specifically for them.

Engage your social media traffic with landing pages designed specifically for them.

Do you have separate landing pages for each of your social media networks? If not, you should.

Let’s take a look at how social media landing pages benefit your company and how you can optimize yours for the best results.

Why Do I Need a Separate Social Media Landing Page?

It’s never a good idea to dump incoming traffic on your home page. The message is too generic and there’s no opportunity to tailor the information to the audience.

If that’s true for PPC, it’s also true for social media.

Social media users aren’t in consumer mode. They’re in conversation/information mode. And that means your social media landing page needs to meet them where they are, in order to engage them in your content.

The best landing pages provide opportunities to:

  • Target your message
  • Segment your audience
  • Remove conversion barriers
  • Provide a personal connection
  • Establish a tone that matches upstream message content

What Should a Social Media Landing Page Look Like?

As you’re designing a landing page for Facebook, Twitter, LinkedIn, or another social media network audience, remember what makes those audiences unique and design the page around their expectations.

  • Match the Tone of the Network

Your Twitter page offers short, punchy messages and personal connection. Your LinkedIn profile offers a professional look at your company. The best landing pages for social media will create a segue between the style you use for that venue and your website content.

  • Showcase Your Unique Value Proposition

Your unique value proposition or UVP should be immediately apparent on your social media pages. You don’t know how much that visitor knows about you or how they got to your website, so take the chance to show them what sets you apart.

  • Highlight Your Best Content

Most popular blog posts, special deals, social proof, and benefits of your product or service, all make great connection points to encourage visitors to venture deeper into your website.

  • Add a Personal Touch

The cornerstone of social media is personal connection. The best landing pages for your social media networks should include a face to go with the company identity. You can also add a welcome message and a brief personal message to let the visitor know more about you.

Social media landing pages often get overlooked because they aren’t connected directly to advertising messages. But by drawing those visitors in and creating a page that caters to their unique characteristics, you can remove barriers to conversion and build brand loyalty among your social networks.

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Comments

  1. This is an interesting concept that I have never really thought about doing. Usually when I drive traffic from the social networks its to a specific piece of content versus just to my site in general. How do you recommend executing this? I.E. only promote that specific landing page on the specific network?
    Clint Butler recently posted…How To Find Your Tribe Who Will Invest In Your ProductsMy Profile

    • Hi Clint – Depends what you’re trying to do. Let’s say that from time to time on Facebook you want to promote your ebook or a white paper or a checklist – instead of sending the visitors to your home page – you’d want to create a specific landing page for your offer. I’m sure like a lot of us you post your blog or refer to your blog on Facebook, Twitter and LinkedIn – and there you definitely want to send people directly to that post. The landing page would be needed when you had a specific offer you were promoting instead of an article or a blog. The reason for separate landing pages is that you probably would discover that each offer works differently on each channel – you might have one that works great on Twitter and stinks on LinkedIn – now you’d want 2 separate offers and 2 separate landing pages. It’s something you’ve got to play around with and test out the results. Marty
      Marty Diamond recently posted…Landing Page Love For Your Social Media Traffic My Profile

  2. Hi Marty!! This is a Great Idea!! Agreed!! Adding a personal touch is a wonderful way to introduce others to your blog.. On my old blog, I had a separate landing page for my Youtube video’s, I welcomed them with a video, I did this for the craig’s list ads that I placed as well.. I guess I didn’t use other social media sites because when I shared something there it was usually a new blog post.. Thanks for sharing Marty.. Chery :)
    Chery Schmidt recently posted…The Benefits Of What’s In It For Me?My Profile

  3. Marty—great info!!! I know this is good advice! —-just need to implement it.
    Marty recently posted…Knob and TubeMy Profile

  4. The more precisely you can target your followers, the better you can send them to offers and content that are relevant to their interests.

    This, in turn, helps your segment folks as you suggest, to improve upstream conversions.

    So good advice here, Marty.
    David Merrill 101 recently posted…Lead Magnet Creation | Audio DownloadsMy Profile

    • Thanks David – You’re right about segmenting your visitors – the more you can do that the more you can learn about what they like and respond to – helps you improve your website and your interactions with your customers. Marty

  5. Hi Marty
    It certainly works to have landing pages for each social network, so the person understands how you use it and why you use that site. I may revive and revamp my old ones :)
    Sarah Arrow recently posted…Pinterest: 7 ways to Gain Exposure, Explode Traffic & Generate SalesMy Profile

    • Hi Sarah – Definitely – it makes the page you’re sending people to much more relevant. The more personal you can make things for your visitors the more engaged they’ll be. Good luck with your old pages. Marty

  6. Hey Marty……I like this idea…..I never thought of this before….Probably because I was involved with social media before I started my blog……New things for me to think about…..always trying to grow the site and grow the knowledge….I need to figure out if some seperate landing pages would help my blog site or not….Thanks Marty….Smokey
    Gregory Bowen recently posted…Memories Of Mr. Weller And Fishing The Lower Blue River (Third and last part)My Profile

    • Hey Smokey – If you’re directing people to articles on your blog from Facebook or Twitter – there’s no need for special pages – but if you have an offer you’re promoting – like a book then it can make a big difference in your conversion rates. Marty

  7. I’ve toyed with the idea of having a landing page for my blog, but haven’t decided yet if that’s really what I want to do. But then there’s my writing blog… and FB page… and… it seems like a good idea. You’ve certainly given me some things to think about!

    Willena
    Willena Flewelling recently posted…Words of Wisdom from Ernest TuckerMy Profile

    • HI Willena – I agree with you – I’m not sure a landing page is what you’d want for your blog – If for example you’re sending people from FB over to your Blog then you wouldn’t need a landing page – it would probably just annoy them. On the other hand – if you were running a contest or were directing people to your new e-book – now you’d want to have a landing page for that specific purpose. It all depends on what you’re trying to accomplish. Marty
      Marty Diamond recently posted…5 Tips to Improve your Ecommerce Site Search My Profile

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