Do you have separate landing pages for each of your social media networks? If not, you should.
Let’s take a look at how social media landing pages benefit your company and how you can optimize yours for the best results.
Why Do I Need a Separate Social Media Landing Page?
It’s never a good idea to dump incoming traffic on your home page. The message is too generic and there’s no opportunity to tailor the information to the audience.
If that’s true for PPC, it’s also true for social media.
Social media users aren’t in consumer mode. They’re in conversation/information mode. And that means your social media landing page needs to meet them where they are, in order to engage them in your content.
The best landing pages provide opportunities to:
- Target your message
- Segment your audience
- Remove conversion barriers
- Provide a personal connection
- Establish a tone that matches upstream message content
What Should a Social Media Landing Page Look Like?
As you’re designing a landing page for Facebook, Twitter, LinkedIn, or another social media network audience, remember what makes those audiences unique and design the page around their expectations.
- Match the Tone of the Network
Your Twitter page offers short, punchy messages and personal connection. Your LinkedIn profile offers a professional look at your company. The best landing pages for social media will create a segue between the style you use for that venue and your website content.
- Showcase Your Unique Value Proposition
Your unique value proposition or UVP should be immediately apparent on your social media pages. You don’t know how much that visitor knows about you or how they got to your website, so take the chance to show them what sets you apart.
- Highlight Your Best Content
Most popular blog posts, special deals, social proof, and benefits of your product or service, all make great connection points to encourage visitors to venture deeper into your website.
- Add a Personal Touch
The cornerstone of social media is personal connection. The best landing pages for your social media networks should include a face to go with the company identity. You can also add a welcome message and a brief personal message to let the visitor know more about you.
Social media landing pages often get overlooked because they aren’t connected directly to advertising messages. But by drawing those visitors in and creating a page that caters to their unique characteristics, you can remove barriers to conversion and build brand loyalty among your social networks.