Social Media is Here to Stay

82% of all companies will be using social media marketing by 2010.

A new study from the Marketing Executives Networking Group, MENG, reveals most businesses are still in the early or experimental phases of adopting and measuring social media.

Don’t Let Lack of Knowledge Impede Success In Social Media

The biggest barrier to success is a lack of knowledge on how to implement these new media activities.

67% of respondents consider themselves beginners at using social media marketing. Additionally, more than 87% of respondents are not regularly measuring the ROI of their social media marketing efforts.

There have been some fairly spectacular missteps in this new field – and mostly because they jumped in without a social media strategy.

Develop a Social Media Strategy

Social Media is here to stay and needs to be considered part of a company’s infrastructure.

First, you need to develop a plan which explains your businesses objectives and strategies. Setting goals that will align with how your audience engages is very important. Once tools are selected, monitoring and measuring must be put in place or there is no way to track results and determine what is working and what isn’t.

The key to social media is good communication. It’s about engaging your audience and letting them know that your business, brand, service, product is the best possible answer to their need.

What have you found to be key in your social media strategy