V2 N4: Weekly Insights and Ideas
This week’s Conversionator is a compilation of tips, suggestions and scientific research all of which can be applied to help increase conversion rates on a few different website aspects:
– Web page speed and performance is very important to the user experience. If your site is too slow, you’ll not only be losing visitors, but also potential customers. Six Revisions has put together 10 Tips for Optimizing Your Website’s Speed, a few basic and general suggestions for improving a site’s speed performance
– Whether consciously or subconsciously, people are swayed by simple icons in the shape of recognizable badges or logos. A recent post from Unbounce shows How To Use Trust Symbols to Increase Conversions and another trust builder to keep in mind is if you have awards or are part of an organization/certification program be sure to place it proudly on your site
– Personalization is everything these days and Econsultancy shares Five Principles For Online Personalization offering steps for consideration to help you create a personalization plan that you can execute with confidence
– Call To Action Buttons and the Psychology of Color, a recent post by Paul Olyslager, is an informative piece on the theory of color and is also a helpful resource for the other color-aspects of your site
-PsyBlog’s 20 Simple Steps to the Perfect Persuasive Message provides some additional suggestions based on scientific research into how the mind works that can be applied to help conversion rate optimization *Thanks to @aschottmuller http://twitter.com/aschottmuller for bringing this one to my attention
That will do it for this week’s edition and I’ll leave you with a quick reminder to request one free conversion idea for your website as well as to signup for our blog updates and conversion tips newsletter. If you have any tips, suggestions, or resources you’d like to share please leave us a comment below and please feel free to suggest topics that you would like to see covered in future Conversionator posts.