Website Redesign
Website Redesign and Conversion Optimization . . . the Marriage
An automobile manufacturer would never release a new car model without extensive driver testing. Let us take your new website for a test drive, to work out the bugs, before you release it to the public.
Now is the perfect time to test your site . . .
What was the original reason you decided to redesign your site? Will the redesign accomplish your goals? It is very difficult to know. You can ask your friends, but unless they have the time and some expertise, they are likely to base their opinion on the graphical look.
Who Does the Test Drive . . .
Don’t let your visitors test drive your new website. If there is confusion, they will come and go. In other words, if your site works well, you won’t hear anything. If it doesn’t work well, you won’t hear anything. Meanwhile, your competitors are just one click of the Back Button away.
Resolution . . .
Can it possibly make sense to lose sales or leads (high bounce rate, poor conversion), when, for a modest price, you could have had your website optimized for conversion during the design process?
Proposal . . .
Let us test drive your website. Order an Immediate Conversion Audit of your old site to uncover the problems that have been costing you money. Order an Interim Conversion Audit to make sure all the errors were rooted out and no new ones are creeping into the new design. Order a Final Conversion Audit, pre-launch, so that your site is fully optimized for conversion when it goes live. Contact us now to discuss the best approach for your situation.
Want to read more?
