Landing Page Optimization Opportunities

The Conversionator V2 N2: Weekly Insights and Ideas

Teaching Website Conversion

A Landing Page is your opportunity to make a great first impression and some aspects are often overlooked when creating them. Inspired by an infographic I recently came across, this week’s Conversionator theme is focused on the ever-important Landing Page:

- The 12-Step Landing Page Rehab Program, an infographic from Unbounce, presents a guided visualization of the conversion funnel and where (and how) you can apply optimization and design techniques to improve the conversion rate of your landing pages

- The best landing pages are simple, clear and easy to read and understand. Great Flight, Bad Landing (Best Practice Landing Pages) from The Kern Organization covers some best practices and landing page components designed to convince your prospects to take further action

- 7 Ways Marketers Can Optimize Landing Pages for Conversion from Target Marketing offers helpful advice to marketers on how to optimize landing pages for increased conversion rates

- If you aren’t using social media landing page (SMLP) as part of your social media strategy, the time is now. The Anatomy Of A Great Social Media Landing Page from Search Engine Land explains why you need to use this proven tool and keep in mind that a SMLP is one of the best ways to keep track of social media ROI

- 8 Landing Page Bloopers You Need To Fix Fast!, a nice little presentation put together by ion interactive, compiles a list of eight common landing page bloopers that can derail your conversion rates

I also wanted to mention that MarketingSherpa is presenting a free webinar on January 20, 2011 that should be quite informative: Optimizing Landing Pages: 3 Keys to Increasing Conversion Rates

That about does it for this week’s compilation of Landing Page material to review and I’ll leave you with a quick reminder to request one free conversion idea for your website as well as to signup for our blog updates and conversion tips newsletter. If you have any tips, suggestions, or resources you’d like to share please leave us a comment below and please feel free to suggest topics that you would like to see covered in future Conversionator posts.

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