Leveling the Playing Field: Social Media for Small Businesses

Boy with a Ball by kthypryn

No one likes to be the last one picked for kickball at recess.  It seemed like the little guys finished last a lot on the playground.

That is, it seemed that way until those little kids figured out their advantages.

The business world isn’t that different.  There are big companies that look fast, strong, and ready to score whenever they come to the plate.

Level the Playing Field

There are small businesses that feel like their legs are too short and weak to kick and run well.  However, there are some ways that small business owners can level the field.  Social media for small businesses is a great way for the “little guys” to compete with the big companies.

Devote an Hour a Day to Social Media

The value of social media for small businesses is outstanding.  You have the opportunity to get involved with a growing network of people who might never discover you any other way.

For example: setting up a basic Facebook Fan Page costs the same whether you’re a multi-billion dollar corporation or a garage-based business owner: $0.  Then, for the cost of an hour a day of your time, you can grow begin growing your Facebook Fan base.

You get the same access to potential customers that a nationwide name brand company gets.  The unbeatable price of social media makes it a powerful tool for small businesses.

Let Your Personality Shine

Small businesses usually highlight their advantage over the big guys: “we’re more personal, friendly, and easy to work with.”

Social media for small businesses is the perfect place to show off warmth, accessibility, and great customer service.  You can do what you do best: promote your company through meaningful interaction with real people.

Big businesses use social media to try to appear friendly and personal. Small businesses can use social media to actually be friendly and personal.  A fan who comments on a post from a big company might get a canned response from a PR rep.  A fan who comments on your post is likely to get a response from the you, the owner.

Social Media is Custom-Fitted for the Small Business Owner

If you’re a small business owner, you know the struggle.  You know what it’s like to compete against “the big guys.”  So grab a tool that’s custom-fitted for you!  Social networking for small businesses is an amazing way to get a leg up on the big guys without spending an arm and a leg.