There is no simple answer to what is causing your high bounce rate. If there was a simple answer, everyone would know what to do, and it would no longer be a problem.
Meeting Visitor Expectations
Frequently it is a problem of unmet, or false, expectations. In other words, something caused your visitors to click on a link that brought them to your website. Maybe it was a PPC ad, maybe it was a search result, or maybe it was a link from another website.
When they get to your website, they don’t immediately see what they expected and click away. Or, once they get there, they are turned off because the site doesn’t have credibility. Many factors feed into website credibility, and only a professional analysis is going to find them all.
Conversion Optimization to the Rescue
Professional conversion analysis or conversion optimization is a question of investing pennies to collect dollars. Intrigued? Give us a call.