Improving Client Communication and Collaboration with Basecamp

This week we started using Basecamp for the first time with a new client to help them accomplish their social media goals, and so far we love it.

Image:  Basecamp Sample Overview Page – 1 and 2 show Late and Upcoming Milestones for the project and 3 is a complete overview everything going on with the project

Those who work on numerous projects with several clients and team members know how difficult it can be to keep communication streamlined and stay on track throughout the duration of the project. By using this collaboration tool we hope to facilitate smooth transitions between several projects at one time and between the team members involved in each project.

Staying on Track with the To-Do List Feature

We will be using the To-Do list feature frequently to help our clients stay on track with tackling social media goals month to month. Placing such items in Basecamp instead of simply sending a memo or email to team members is a better way to ensure work is monitored daily by all involved in the project.

Sharing Files with File Management

Key benefits to Basecamp are file management, features and flexibility. Files can be easily uploaded to the specific project in which they belong with notices being sent to those who need to receive the file. Basecamp keeps it simple and doesn’t overwhelm you with features you don’t need.

Communication Options

We were able to create a customized Basecamp profile which was pretty cool! Using the message boards, communication between team members is facilitated and encouraged through ease of use. These benefits combine to give project management of our social media clients a whole new direction.

In addition to having the ability to send messages and create easy to follow threads in the message board, Basecamp also provides a chat feature. We may not use the chat feature in favor of Oovoo (the video conferencing service), which we’ve been using for a while now, but we will surely use the Message board which contains threads of all pertinent information and allows communication to remain consistent throughout the duration of our project.

Controlling the Project from Start to Finish

Using Basecamp’s Dashboard, we can get an overview of each project we’re working on. We can track milestones and deadlines as well as see new messages and files.

Basecamp will help us improve the communication between Diamond Website Conversion and our clients working together on their social media strategy. We have given Basecamp the greatest compliment we can give a product – we are actually using it and hope to make it an integral part of our work flow.

What tools do you use to communicate and collaborate?   We’d like to hear what you think.