Optimizing Your Google Places

The Conversionator V2 N19: Weekly Insights and Ideas

Weekly Roundup of Conversion Ideas This week’s edition covers tips on content marketing and Google Places optimization along with social media metrics suggestions, ideas for blogging, and a free social media eBook:

- If you don’t have a Google Places page yet or if it isn’t properly optimized, you could be missing out on well qualified traffic and leads. 5 Steps to Google Places Optimization Zen from HubSpot is a quick and easy plan to help create a well-optimized Google Places profile

- Tracking social media doesn’t have to be any more difficult than tracking your other marketing campaigns; you just have to know what to look for. Small Business Trends’ suggests 6 Social Media Metrics for SMBs To Track to help you determine how social media is working for your SMB

- Blogs can help generate leads via search engines and engage your target audience by providing them information they need and allowing them to interact. MarketingProfs’ Thirty Ideas to Help You Tackle Blogger’s Block shares some great ideas to help get you typing

- Ventureneer’s new, free eBook, Social Media for Your Nonprofit: Take Charge!, is a compilation of resources for nonprofits using social media with explanations about how best to use them, much of which also applies to small businesses

That will cover it for this week and I’ll leave you with a quick reminder to request one free conversion idea for your website as well as to signup for our blog updates and conversion tips newsletter. If you have any tips, suggestions, or resources you’d like to share please leave us a comment below and please feel free to suggest topics that you would like to see covered in future Conversionator posts.

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