Get Ready, Get Set, Go!

Improving the conversion rate on your website doesn’t have to mean weeks of testing and redesigning. You can make positive changes to your website resulting in increased conversions by spending a few minutes each day baby stepping  into conversion optimization.

Crawl First

Before you start changing things on your website, make sure you have a good understanding of where you are already and that you’ve made a commitment to improvement.

If you want to have a top notch website, you’ll need to evaluate and improving on a regular basis to make sure things still work the way they should.

Improving your website will involve gathering information with an analytics tool and using the results to show you where you need to make changes.

Use your analytics tool to determine  things like unique visitors per day, top landing pages, bounce rate, and goal conversions. Use this information to determine which areas of your site operate effectively and which ones could use some help.

Stand Up and Get Ready

As you baby step into conversion optimization, your next move should be to figure out which page needs improvement the most.

Use your analytics data to choose just one page—perhaps your top landing page or the page with the highest bounce rate—and to discover which elements on that page need work.

Have someone else look at the page and tell you what they find frustrating or difficult about its navigation, content, call to action, or layout.

One Step at a Time

Your personal observations, and insights from external observers will probably overlap in some areas. Choose one of the areas that repeatedly gets flagged as a problem and change it.

If your goal is to baby step into conversion optimization, don’t try to change too much at once or you’ll get bogged down. Instead, change one element, and then see how that change affected your results.

If the page under consideration still has a high bounce rate, try changing another element. If it has drastically improved, move on to another page.

Choosing to baby step into conversion optimization is not about haphazardly picking items from your website and changing them to see what will happen. Instead, it’s about defining an overall goal, determining what steps you can take that will advance you the furthest towards that goal, and implementing the steps one at a time so that you don’t get overwhelmed in the process.

Small steps add up to big changes and before you know it, you’ll be looking at a stellar website.

Want to read more on conversion optimization?

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4 Tips to Increase your Website’s Conversion Rate