Eye Tracking Insights For Your Business

The Conversionator V3 N6: Weekly Insights and Ideas

Teaching Website Conversion 
This week’s edition include insights into understanding customer motivations, applying eye tracking techniques to your website, some tricks on Google+ for SEO, integrating social media on your website, and taking advantage of Quora as a research tool:

- No two customers are the same, each customer approaches buying with their own agenda. Inside the Mind of Your Buyers from Entrepreneur takes a look at what motivates customers to buy and suggests six ways to tailor your sales pitch

- Most people tend to visually “graze” as they surf the web. KISSmetrics outlines how you can apply the knowledge of eye tracking to your site in What are You Looking At? Eye Tracking and What it Means for Your Website

- Because of the strong connection between Google+ and Google Search, businesses can’t afford not to create and maintain a Google+ page. HubSpot’s 5 Google+ Tricks to Dominate Google Search Results offers 5 ways you can use Google+ to help you enhance your business’ SEO

- Social Media Examiner put together 9 Tips for Integrating Social Media on Your Website, a quick how-to guide to ensure your business website and social media platforms are working together to maximize your online exposure

- 6 Ways to Use Quora for Research from Social Times explains how one way to take advantage of this question and answer based feedback is using it for your day to day researching needs

That covers it for this week’s edition and I’ll leave you with a quick reminder to request one free conversion idea for your website as well as to signup for our blog updates and conversion tips newsletter. If you have any tips, suggestions, or resources you’d like to share please leave us a comment below and please feel free to suggest topics that you would like to see covered in future Conversionator posts.

Donna Roberts has been in the Marketing and Research fields for over 20 years working with a wide array of industries and contributes The Conversionator weekly roundup post to the Diamond Website Conversion blog

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