External Factors that Influence Your Conversion Rate

The Conversionator™ V2 N36: Weekly Insights and Ideas

Teaching Website ConversionThis week’s edition covers tactics to reduce shopping cart abandonment, explains external conversion factors that are beyond your control, defines a few types of free shipping offerings, how to choose colors for your business visuals, and some SEO mistakes to avoid:

– Numerous external factors affect conversion rates, despite your best efforts to influence your visitors’ decision-making process once they arrive on your site. You Can’t Control Everything: External Conversion Factors from ClickZ examines 5 of those external factors

– Entrepreneur takes a look at seven types of free-ship offers, as compiled by the website FreeShipping.org which collects information on free-shipping discount codes, in Free Shipping: Seven Ways it Can Hook Your Customers

– While Search Engine Optimization (SEO) can be a complicated process, 60 Second Marketer shares their Top 7 SEO Mistakes to Avoid to help get you on your way to a better ranked page.

That’s the roundup for this week and I’ll leave you with a quick reminder to request one free conversion idea for your website as well as to signup for our blog updates and conversion tips newsletter. If you have any tips, suggestions, or resources you’d like to share please leave us a comment below and please feel free to suggest topics that you would like to see covered in future Conversionator posts.


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