It’s Only Your Reputation

Your company’s image and reputation are among the most important assets of a small business, and keeping these strong is vital for success.

The Conversation Isn’t Local Any More

In the past, you might have gone down to the local coffee shop to get your news about what was happening in your town. You could get up to date on the current scandals, your competitors latest faux pas and maybe even some intelligence about your own company. Generally speaking, what happened in your town stayed in your town and for small business owners, reputation and image were dealt with locally.

The Conversation is Global

Today, a small business deals with people from all parts of the world. Conversations about your company are occuring on Twitter, Facebook and MySpace, in addition to your local coffee shop.

Since these pages are quite public, modern companies need to keep an even sharper eye on their company’s reputation.

Using Social Mention to Learn What People are Saying

Until recently, this was a very daunting task that almost required hiring someone to do daily searches for what people were saying about your company. Thankfully, this once-challenging task is now much easier with the social media search and analysis tool Social Mention.

Social Mention is a tool that allows you to set up keyword searches in its simple interface. Once set up, Social Mention searches across over 100 social media sites and provides you with real-time results. In addition to these results, Social Mention also displays 4 dynamics that can give you a snapshot of the general idea of what people are writing: strength, sentiment, passion and reach.

Daily Alerts Keep You Informed

Strength indicates the likelihood that your brand is being mentioned. Sentiment refers to the ratio of positive to negative comments. Passion measures the likelihood that people will repeatedly mention your company. Reach indicates how many different users are discussing your company or search term. Social Mention also allows a user to set up a daily alert, much like Google Alerts, that searches social media sites and sends an email compiling the day’s highlights.

Many companies who use Social Mention will set up multiple searches, especially if your company name is commonly abbreviated, like Chevrolet and Chevy. Some companies also use this tool to keep an eye on what people are saying about their competitors.

Individuals have also been known to use this tool to manage their personal brand, especially during job searches and in establishing new business relationships.

Social Mention takes the pain out of managing your company or personal brand using social media sites, and makes it easier to protect one of your company’s irreplaceable assets…it’s reputation.