Conversion Optimization
What Is a Conversion Rate?
Your conversion rate is a measure of the number of people who take a desired action on your website. Many times, the desired action is a purchase but it can also be an opt-in for a newsletter or filling out a contact form. In any case, the percentage of your website visitors who take the desired action equals your rate of conversion.
For example, if 100 visitors come to your website and 2 take the desired action, you will have a 2% website conversion rate.
What Are the Three Most Common Conversion Problems?
1. User-friendliness.
By far, this is the one element many website owners completely overlook. Part of the problem is that many of the glitches and stumbling blocks for a new user go completely unnoticed by the website owner.
Bulky navigation systems, broken links, illogical organization and poorly written copy can all create an unfriendly environment for a new visitor. A fresh pair of eyes is often needed to spot these sales-killing pitfalls.
2. Trust.
With every second a visitor spends on your website, they are unconsciously (or sometimes quite consciously) trying to decide whether or not to trust you. There are tons of subtle clues we give our visitors that lead them to either buy from us, or click away, never to return.
If you’re not absolutely certain you’ve created a website that builds trust on every level, this element will likely be at the core of your conversion problems. Again, a fresh pair of eyes can be invaluable in spotting these subtle messages that are making you appear untrustworthy to your visitors.
3. Goals.
Do you have a clearly defined goal for every page on your website? Does each page lead to a call to action in some way? If you begin to envision your website as a “conversion engine,” you’ll soon realize that every page, piece of content, button and widget needs to be designed around the major conversion goal of the website.
Too often, we end up with a mishmash of website elements we’ve included over time, many times without much thought given to the overall conversion engine.
Tell Me Something Good
The good news is you are not alone. While conversion is the single most important element for any successful webwebsite, many busy entrepreneurs simply don’t have the time or know-how to really give this issue the attention it deserves.
And that’s why we’re here. We focus our laser beams onto poorly converting websites, identify precisely what’s needed to optimize that website and develop an easy-to-implement plan customized for your specific business.
On the following pages, you’ll continue to learn about the importance of conversion optimization and the services we offer. If you have any questions along the way, you can always contact us and we’ll be happy to answer them.
Where to Go Next:
Conversion Rate Optimization (CRO)
