Conversation, Community and Conversion: The 3 C’s of Social Media

Twitter, Facebook, and other digital-age social media tools are changing the way business is done connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is changing the way consumers and companies communicate and interact with each other. If you’re like many small business owners who are tinkering or thinking about using social media, you may be wondering:

• How long does it take to see results from social media?
• How much effort is enough?
• What are the benefits of social media to my business?

If you aren’t using social media in your business strategy, you are already behind your competition. If that’s not good enough reason to get up to speed, here is a simplified version of why you should jump on the social media bandwagon.

Let me introduce you to the 3 C’s: Conversation, Community and Conversion.

1. Conversation. Social media is another channel to your customer. Through conversation you establish credibility and trust so that people want to do business with you, rather than trying to persuade them through advertising and other traditional marketing methods.
2. Community. Sometimes the conversation doesn’t have to even include you. Social media creates a comfortable space for prospects and your potential customers to connect, learn and share.
3. Conversion. Beyond prospects-to-customers, consider the power in transforming customers to rabid fans. Or building brand awareness where you previously had none.

Social Media is a Process not an Event

However, you must know that social media is a process not an event. It is not a magic bullet. It takes time and commitment. Taking the time to learn how to leverage social media and technology to benefit your business will pay big dividends in the long run.

Let Diamond Hazelton, LLC help you establish your social media strategy. We can guide you through the various social media options. We will walk you through the blogging process. We will help you claim your expert status and get your name or your business known. And we can work with you to reach out to social media communities and blogs in your niche.